My sincere apologies for skipping a month on this blog, but oh well. You're going to get something pretty sweet to make up for it. And by sweet, I mean as sweet as those apples you'd find at the store. Hmm...?
Shoppers Food & Pharmacy - Home Hair Cuts from Jake Smialek on Vimeo.
Okay, okay, this is actually the sweet thing I want to show. Well, of course it does not contain the most thrilling moments in this advertising sport of all time, but you judge it. It can be considered "thrilling" by Shoppers standards, however.
Moving on to slightly more factual talk, this ad was part of the famous "Smart Shoppers Shop Shoppers" slogan campaign and focuses on a family who relies on home haircuts to afford their grocery shopping at other stores. On the flipside, they can head to Shoppers (or the generic store, according to the footage) instead and save money (and yes, things are technical here). The end of the commercial also features a funky logo animation and a glimpse of the current logo with the 2003 wordmark. It's all in this (rather cheesy) commercial!
To conclude, I do not really know when this commercial was made, but this could be 2004, since it is looking at the other spots released then (http://www.adweek.com/news/advertising/gkvs-ultimatum-save-shoppers-or-else-73192). Anyways, I hope I can see you soon here on this blog with more posts, and keep dreaming on.
